We have the tools to map the influencers most trusted and respected by your target audience. We specifically focus on influencers rather than bloggers as this is determined by the media that your target audience most regularly consume – that may be blog posts but it may also be interesting tweets, funny YouTube videos, stunning Instagram photos or toe tappingly good Soundcloud playlists.
All of our mapping is underpinned with human research which allows for individual nuances, personalities and attitudes towards brands. No technology can replace that.
We put influencers at the core of all campaign planning, meaning that we produce authentic activity that they want to be a part of. Too many agencies (no fingers being pointed) create social media campaigns and look to amplify using influencers at the end. We reverse the process, engaging influencers and producing quality content that you’ll want to share amongst your social communities.
No amount of technological advancement can replace face-to-face communication and the deeper level of advocacy gained when influencers meet the faces behind the brand.
We have experience in producing an extensive category of events – from taste panels, screenings and launch parties to facilitating intimate blogger gatherings. We bring the people that matter together, give them a memorable experience and watch our brands benefit from the goodwill and advocacy that is generated as a result.
We have established relationships with over 9,000 influencers. We understand how important it is to build rapport with influencers and to not drop them at the end of a campaign. You never have to worry about this as we speak to them on a regular basis across an array of our clients. Therefore you can capitalize on our continued hard work.
When influencers receive our emails, they open them. When they receive our calls, they answer them. The value of our business is based on the relationships we have with influencers and therefore we work tirelessly to maintain them. The result of this is that influencers enjoy hearing from us. This promises to make their campaign a result.