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The brief

OnePiece wanted to infiltrate the UK fashion scene to be taken seriously as a luxury item. In particular, they were interested in driving sign ups to their Piecekeeper advocacy programme and generating sales ahead of their Christmas period.

The work

We profiled 80 of the UK's most prolific fashion bloggers with whom we had relationships before engaging them in sampling activity, so that they could experience the products first hand and become genuine advocates for the brand. We offered each of the bloggers a bespoke discount for their readers by getting them to sign up to the Piecekeepers advocacy programme.

Tribal Media managed all of the liaison between the bloggers and the client for samples to be received in a timely manner before following up to ensure positive reviews and maximum exposure.

The results

We received a 91% conversion rate from outreach to posting, generating 61 online reviews and a further 102 social updates. This reached a total over over 2.2million unique readers and a resulting spike in OnePiece sales, exceeding the expectations of the client.

Having worked closely with the Tribal Media crew for the past few months they have helped boost OnePiece's presence in the fashion industry through their extensive network of fashion bloggers. Helping boost sales for OnePiece over christmas the guys are a pleasure to work with and get the job done in a very organised and professional manner. Highly Recommended!

Guy Hilton, Marketing Manager - OnePiece